AMA Readings List
Alba, J, J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, and S. Wood (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (July), 38-53.
Bakos, Y. (1997), “Reducing Buyer Search Costs: Implications for Electronic Marketplaces,” Management Science, 43 (December), 1676-1692.
Bakos, Y. (2000), “Bundling and competition on the Internet,” Marketing Science, 19 (Winter), 63-82.
Bradlow, E. and D. Schmittlein (2000), “The Little Engines that Could: Modeling the Performance of World Wide Web Search Engines,” Marketing Science, 19 (Winter), 43-62.
Brynjolffson, E. and M. Smith (2000), “Frictionless Commerce? Comparison of Internet and Conventional Retailers,” Management Science, 46 (April), 563-585.
Haubl, G. and V. Thrifts (2000), “Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids,” Marketing Science, 19 (Winter), 4-21.
Hoffman, D. and T. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (July), 50-68.
Keeney, R. (1999), “The Value of Internet Commerce to the Customer,” Management Science, 45, 533-542.
Lynch, J. and D. Ariely (2000), “Wine Online: Search Costs Affect Competition on Price, Quality and Distribution,” Marketing Science, 19 (Winter), 83-103.
Lal, R. and M. Sarvary (1999) “When and How is the Internet Likely to Decrease Price Competition?” Marketing Science, 18, 485-503.
Novak, T. , D. Hoffman, and Y. Yung (2000), “Measuring the Customer Experience in Online Environments: A Structural Modeling Approach,” Marketing Science, 19 (Winter), 22-42.
Bucklin, L. and S. Sengupta (1993), “Organizing Successful Co-marketing Alliances,” Journal of Marketing, 57,(April), 32-46.