AMA Readings List
Abramson, C., R. Andrews, I. Currim, and M. Jones (2000), “Parameter Bias from Unobserved Effects in Multinomial Logit Model of Consumer Choice,” Journal of Marketing Research, 37 (November), 410-426.
Arora, N., G. Allenby, and J. Ginter (1998),“A Hierarchical Bayes Model of Primary and Secondary Demand,” Marketing Science, 17, 29-44.
Bucklin, R., G. Russell, and V. Srinivasan (1998), “A Relationship Between Market Share Elasticities and Brand Switching Probabilities,” Journal of Marketing Research, 35 (February), 99-113.
Chintagunta, P., D. Jain, and N. Vilcassim (1991), “Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data,” Journal of Marketing Research, 28 (November), 417-28.
Fader, P. and B. Hardie (1006), ‘Modeling Consumer Choice Among SKUs,” Journal of Marketing Research, 33 (November), 442-452.
Gonul, F. and K. Srinivasan (1993), “Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models” Methodological and Managerial Issues,” Marketing Science, 12 (Summer), 213-229.
Guadagni, P. and J. Little (1983), “A Logit Model of Brand Choice Calibrated on Scanner Data,” Marketing Science, 2, 203-238.
Gupta, Chintagunta, Kaul and Wittink (1996),“Do Household Scanner Data Provide Representative Inferences form Brand Choices: A Comparison with Store Data,” Journal of Marketing Research, 33 (November), 383-398.
Kamakura and Russell, “A Probabilistic Choice Model for Market Segmentation and Elasticity Structure, Journal of Marketing Research, 26 (November 1989), 379-390.
McFadden, (1986),"The Choice Theory Approach to Market Research," Marketing Science, 5 (Fall), 275-297.
Meyer, R. and E. Johnson (1995), “Empirical Generalizations in the Modeling of Consumer Choice,” Marketing Science, 14, G180-G189.
Papatla, P. and L. Krishnamurthy (1992), “A Probit Model of Choice Dynamics,” Marketing Science, 12 (Spring), 189-206.
Colombo, R. and D. Morrison (1989), “A Brand Switching Model with Implications for Marketing Strategies,” Marketing Science, 8 (Winter), 89-99.
Givon, M. (1982), “Variety-Seeking Through Brand Switching,” Marketing Science, 3 (Winter), 1-22.
Grover, R. and V. Srinivasan (1987), “A Simultaneous Approach to Market Segmentation and Market Structure,” Journal of Marketing Research, 24 (May), 139-153.
Kannan, P. and G. Wright (1991), “Modeling and Testing Structured Markets: A Nested Logit Approach,” Marketing Science, 10 (Winter), 58-82.
Russell, G. and W. Kamakura (1994), “Understanding Brand Competition Using Micro and Macro Scanner Data,” Journal of Marketing Research, 31 (May), 289-303.
Uban, G., P. Johnson, and J. Hauser (1984), “Testing Competitive Market Structures,” Marketing Science, 3 (Spring), 83-112.
Louviere and Woodworth (1983), “Design and Analysis of Simulated Consumer Choice and Allocation Experiments: A Method Based on Aggregate Data,” Journal of Marketing Research, 20 (November), 350-367.
Carroll and P. Green (1995),“Psychometric Methods in Marketing Research: Part I, Conjoint Analysis,” Journal of Marketing Research, 32 (November), 385-391.
Elrod, T., J. Louviere, and K. Davey (1992), “An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models,” Journal of Marketing Research, 29 (August), 368-377.
Jedidi, K., R. Kohli, and W. DeSarbo (1996), “Consideration Sets in Conjoint Analysis,” Journal of Marketing Research, 33 (August), 364-372.
Oppewal, H., J. Louviere, and H. Timmermans (1994), “Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments,” Journal of Marketing Research, 31 (February), 92-105.
Bass, F. (1969), “A New Product Growth Model for Consumer Durables,” Management Science, 15 (January), 215-227.
Bass, F. (1995), “Empirical Generalizations and Marketing Science: A Personal View,” Marketing Science, 14, G6-G19.
Dekimpe, M., P. Parker, and M. Sarvary (2000), “Global Diffusion of Technological Innovations: A Coupled-Hazard Approach,” Journal of Marketing Research, 37 (February), 47-59.
Helsen, K., K. Jedidi, and W. DeSarbo (1993), “A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns,” Journal of Marketing, 57 (October), 60-71.
Horsky, D. (1990),“A Diffusion Model Incorporating Product Benefits, Price, Income and Information,” Marketing Science, 9, 342-355.
Krishnan, T., F. Bass, and V. Kumar (2000), “Impact of a Late Entrant on the Diffusion of a New Product/Service,” Journal of Marketing Research, 37 (May), 269-278.
Mahajan, V., E. Muller, and F. Bass, "New Product Diffusion Models in Marketing: A Review and Directions for Research," Journal of Marketing. 54 (January 1990), 1-26.
Putsis, W., S. Balasubramanian, E. Kaplan, and S. Sen (1997), “Mixing Behavior in Cross-Country Diffusion,” Marketing Science, 16, 354-369.
Sultan, J. Farley, and D. Lehman, "A Meta-Analysis of Applications of Diffusion Models," Journal of Marketing Research, 27 (February 1990), 70-7.
Van den Bulte, C. (2000), “New Product Diffusion Acceleration: Measurement and Analysis,” Marketing Science, 19, 366-380.
CROSS-CATEGORY (Market Basket)
Manchanda, P., A. Ansari, and S. Gupta (1999), “The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions,” Marketing Science, 18, 95-114.
Russell, G. and W. Kamakura (1994), “Modeling Multiple Category Brand Preference with Household Basket Data,” Journal of Retailing, 73 (Winter), 439-461.
Russell, G. and A. Peterson (2000), “Analysis of Cross Category Dependence in Market Basket Selection,” Journal of Retailing, 76 (Fall), 367-392.
PRICING (Models)
Briesch, R., A. Krishnamurthi, T. Mazumdar, and S. Raj (1997), “A Comparative Analysis of Reference Price Models,” Journal of Consumer Research, 24 (September), 202-214.
Kalwani, M., C. Yim, H. Rinne, and Y. Sugita (1990), “A Price Expectations Model of Customer Brand Choice,” Journal of Marketing Research, 27 (August), 251-263.
Carroll, J. and P. Green (1997), “Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling,” Journal of Marketing Research, 34 (May), 193-204.
Fader, P. and D. Schmittlein (1993), “Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing,” Journal of Marketing Research, 30 (November), 478-493.
Farley, J. and D. Lehmann (1994), “Cross-national “Laws” and Differences in Market Response,” Management Science, 40 (January), 111-122.