This list has been compiled through the contributions of current and former doctoral students in marketing as a guide for those students preparing for their qualifying exam.  The reading list, although extensive is by no means exhaustive, and is meant to serve only as a starting point.  In general, the readings are taken only from marketing journals.  Feel free to make any suggestions by sending your recommendations to the address below.   Those students preparing for exams are strongly encouraged to consult with the faculty at their respective schools.

 

---