Call for Papers

Conferences

Journal - Special Issues:

European Journal of Marketing: Special Issue

Call for Papers
European Journal of Marketing
Special Issue
Marketing Management in Australasia

Marketing management processes are integral components of successful
business. Academicians has contributed to the business performance
debate by examining the impact of marketing on business and this
interest in the contribution of marketing to business performance
remains strong from researchers in marketing as approaching business
activity from a marketing perspective is thought to contribute to
organisational performance and success. The European Journal of
Marketing has a history of publishing thought provoking works in the
area of marketing management that address country or regional issues.
As Brooksbank, Kirby, Taylor and Jones-Evans wrote in a recent issue
of EJM on the state of the art in Britain, effective marketing
operates at both an attitudinal/philosophical as well as
practical/functional level within the firm. Such statements indicate
the pervasiveness of marketing and its contribution to modern business
practice.

This special issue of the European Journal of Marketing aims to
contribute to the widening study and depth of understanding of
marketing management (not consumer behaviour) issues in Australasia.
Under the general topic of marketing management and strategy, it will
be dedicated to review papers, theoretical contributions and empirical
research on:

Marketing Orientation Issues
New Product Development and Marketing Management
Channel Management Issues
Pricing Issues
Market Entry Management 
Business-to-Business Marketing
International Marketing Management
The role of marketing in the firm
The Marketing Interface
Marketing Management Decision Making

All papers will be subject to the European Journal of Marketing's
strict double blind review process. Authors should consult a recent
issue of EJM for guidelines on style, referencing, etc. The maximum
length of each article (including tables, figures and references) is
5000 words. Papers should be submitted to the guest editor by 31st
July 2001.

Aron O'Cass
Griffith University-Gold Coast
School of Marketing & Management
Griffith University
PMB 50 Gold Coast Mail Centre
Gold Coast Queensland Australia
9726

Tel: 07 5594 8139
Fax 07 5594 8085
Email: a.ocass@mailbox.gu.edu.au

IMM: Selling in the New Millenium

INDUSTRIAL MARKETING MANAGEMENT
SPECIAL ISSUE ON SELLING IN THE NEW MILLENIUM
EARL D. HONEYCUTT, JR., Special Issue Editor

Industrial Marketing Management announces a call for papers for a
special issue on selling and sales management issues. This is the
third special sales issue of IMM. This special issue will reach press
in Spring 2002.

Such myriad forces as rightsizing, the impact of technology,
partnering, relationship marketing, and globalization, are impacting
nearly all organizations today. It is important to examine these
forces to better understand the phenomena and to devise strategies
that assist managers dealing with uncertainty. The objective of this
special issue is to serve as a forum for cutting-edge papers related
to the areas listed above, as well as any other topic relevant to
personal selling and sales management in an industrial setting.

Topics for this special issue should focus on, but not be limited to,
such issues as: the effects of technology on managing the sales force
and performing the sales function, the effects of re-engineering and
downsizing on sales management, managing partners, globalization and
the sales force, and the impact of relationship marketing and
multi-culturalism on the sales force.

Deadline for Submission: August 1, 2001

Papers submitted may not have been published, accepted for
publication, or presently be under consideration at other
publications.

The submitted manuscripts should follow the format outlined in the
Information For Authors found in a recent issue of Industrial
Marketing Management. Of particular note is that four copies of the
manuscript should be submitted, the paper should be double-spaced with
wide margins, and the length should not exceed 4500 words. Also, a
100-word abstract of the article should be submitted with the
manuscript.

Authors may, and they are encouraged, to submit manuscripts at any
time prior to the August 1, 2001 deadline. Reviewers are also
urgently needed!

Authors with manuscripts or questions and reviewer volunteers should
contact:

Dr. Earl D. Honeycutt, Jr.
Special Issue Editor
Industrial Marketing Management
Department of Management and Marketing
Old Dominion University
Norfolk, Virginia 23529-0220, USA
Tel. (757) 683-4988, FAX (757) 683-5639
E-MAIL: ehoneycu@odu.edu

Journal of Retailing and Consumer Services: Special Issue

We are pleased to announce a call for papers for a special issue of
the Journal of Retailing an Consumer Services devoted to academic work
on model building in retailing and consumer services. This Special
Issue recognizes the critical importance of the role played by
conceptual, methodological and analytical model building approaches,
processes as well as specific techniques to the robustness credibility
and validity of academic research studies. It will be an opportunity
to demonstrate the scope and depth of state-of-the-art developments in
the area which ultimately benefit academic peers, young researchers
and students. We encourage contributions in multiple fields of model
building as applied to the retailing and consumer services
discipline. Examples of key modeling techniques and approaches are as
follows:

- Expert Systems / Knowledge Based Systems
- Cognitive Mapping
- Analytic Hierarchy Process (AHP)
- Geographic Information Systems (GIS)
- Virtual Reality (VR)
- Simulation Models
- Forecasting Algorithms
- Data Mining
- Sequence Alignment Methods (SAMs)
- Concept Hierarchies
- Chaos Theory
- Fuzzy Logic / Fuzzy Nets
- Market Mapping Analysis
- Association Rules
- Structural Equation Models
- Conditional Logit Models
- Means-End Chains
- Decision Tables
- Scatter Search
- Neural Networks / Self-Organizing Maps (SPMs) / Kohonen Maps
- Approximate Algorithms / Evolutionary Algorithms
- Genetic Algorithms
- Tabu Search
- Simulated Annealing
- Latent Choice Models
- Hierarchical Mapping
- Two-Stage Least Squares Models
- Ordered Probit Models
- Generalized Linear Models (GLM)

We are especially interested to encourage those papers which offer
theoretical, methodological or empirical advances in these areas of
study.

Articles submitted will be subject to a minimum double blind peer
review to ensure that this special issue maintains the excellent
reputation of JRCS. Authors should follow the JRCS format.

Four copies of manuscripts should be submitted to the guest editors:

Professor Luiz Moutinho
University of Glasgow
Department of Management Studies
21 Western Court 
Glasgow G12 8SQ 
Scotland UK

Fax: +44 (0) 141 330 5669
E-mail: L.Moutinho@mgt.gla.ac.uk 

or

Professor Josef Mazanec
Institute for Tourism & Leisure Studies
Vienna University of Economics & Business Administration
Augasse 2-6 
A 1090 Wien 
Austria

Fax: +43 1 317 12 05
E-mail: Josef.Mazanec@wu-wien.ac.at

Journal of Public Policy and Marketing: Marketing's Information Technology Revolution

Journal of Public Policy & Marketing
Marketing's Information Technology Revolution:
Implications for Consumer Welfare and Economic Performance

Special Issue Associate Editors:
Alvin Silk, Lincoln Filene Professor Emeritus, Harvard Business School
David Sappington, Lanzillotti-McKethan Eminent Scholar, Department of
Economics, Univ. of Florida

As firms, regulators and consumers grapple with the implications of
information technology, important questions - extending beyond the
documented successes and failures of specific firms - are being
raised about fundamental economic and consumer welfare issues. Since
such consumer welfare, economic efficiency and industry performance,
and regulatory implications of marketing's rapidly increasing use of
information technology have been relatively unexplored in the
marketing literature, the Journal of Public Policy & Marketing
invites thoughtful analyses of these issues by scholars from
marketing, economics and other social science disciplines, drawing on
established theory and regulatory policy as well as empirical
investigations. Special issue topics include, but are not limited
to: 

* The impact of information technology on marketing productivity,
product assortments and prices
* Effects of Internet browsing and shopping and in-store scanner
technology: Are consumers better informed, better decision-makers,
more satisfied?
* Monitoring and regulating deceptiveness, unfair practices and
invasion of privacy (both on the internet and through "smart card"
programs)
* Information technology's winners and losers: Effects of the
"digital divide," market segmentation and price discrimination
* The impact of vertical integration and strategic internet alliances
on competition and consumer welfare
* Pioneering advantage and network effects as barriers to entry in
high information technology markets
* Copyright, trademark and domain name protection on the world wide
web
* Effects of business-to-business marketing on economic efficiency
and competition

Papers will be reviewed in accordance with Journal of Public Policy &
Marketing guidelines; see www.ama.org/pubs/jppm/info. Manuscript
length is normally 30-50 double spaced pages including references,
tables and figures (12 point font); the maximum length is 60 pages.
Shorter articles analyzing current legal developments can be
submitted to the Legal Developments Section. Commentaries on current
social marketing issues can be submitted to the Policy Watch Section.
Reviews of books can be submitted to the Book Review Section. Five
(5) copies of each manuscript submission should be mailed to the
editor at the address listed below. Alternatively, one electronic
version can be sent via email (required format: WORD; required
extension ".doc.") Submissions must be received by April 1, 2002.

Joel B. Cohen Warrington College of Business cohenj@notes.cba.ufl.edu 
PO Box 117155 University of Florida Tel: (352) 392-2397 x 1237
Gainesville, FL 32611-7155 Fax: (352) 846-0457

Review of Marketing Science

Review of Marketing Science (ROMS) invites papers for its first issue
due to come out late spring/summer 2001. ROMS is an Internet based
Marketing journal.

The journal editor is Ram Rao. The journal has attracted over 70
marketing scholars to serve on its Editorial Board.

The goal of ROMS is to disseminate the newest research findings in
marketing to the widest audience possible in a timely manner. To
accomplish this ROMS will operate exclusively as an electronic
journal. Both reader access and manuscript processing are Web
enabled. Keeping in mind authors' need to compile a record of research
accomplishment in print journals ROMS seeks to publish only long
informative abstracts of papers along with a link to a working paper
as part of the ROMS Working Paper Series. Authors will therefore
retain copyright to, and be able to publish in any other journal, the
paper in its full form. A review process that focuses on the essential
question of the paper's contribution and novelty of findings will
ensure that readers are exposed to only papers that report new
findings. Even as print journals extend their reach through the lower
cost Internet there will continue to be a need for a wider range of
research publications to reach the audience. It is likely that the
time lag between completion of research and availability of the same
in print journals will also continue. Thus ROMS fills a gap that
currently exists in the dissemination of research in Marketing.

Authors will be glad to learn that rapid dissemination will be
accomplished by making available the paper on the ROMS Working Paper
Series, and publishing only a long Abstract of the paper. The author
will therefore be able to publish the paper in its full form in any
other journal. ROMS will speed up the dissemination of research also
by electronic processing and dissemination of papers. All manuscripts
related to marketing science and their applications will be considered
for publication.

Research articles are refereed. Papers suitable for ROMS are those
that would be offered for publication by the leading print journals
such as Marketing Science, Journal of Marketing Research, Journal of
Business Economics and Statistics, Journal of Economics and Management
Strategy and other similar journals.

We pride ourselves in an open, transparent, constructive and fast
review procedure. Being freely available on the Internet, authors are
assured that their works have a global reach. Anyone with a computer,
modem and Internet access can read or download articles appearing in
ROMS.

To learn more about the journal and its Editorial Board, how you can
access it and become a part of it, and how you can submit your latest
papers to the journal please visit the journal site at
http://roms.utdallas.edu . Please note that the address does not
contain WWW.

NEW! You can also see the Working Papers newly added! There are
several interesting papers from leading scholars that are now at the
tip of your fingers. Please visit the site and look at them.

Journal of Business to Business Marketing: Integrating the Internet Into Business Marketing Strategy

Journal of Business to Business Marketing
THEMATIC ISSUE:
INTEGRATING THE INTERNET INTO BUSINESS MARKETING STRATEGY

As Internet and related technologies spread into all areas of the
global they trigger major shifts in the behavior of buyers and
sellers. As a result, new way of doing business, which we call
e-Business will force themselves, perhaps unintentionally, on all
businesses and their practices.

E-Business is moving fast, but we in academia need to move equally
fast to decipher its potential impact on the economy as it
E-volves. The Editorial Board of JBBM invites research manuscripts
that address relevant issues that explore and analyze the impact of
the Internet on business marketing strategies and tactics. Topics
must be innovative and reflect thinking that goes well beyond
reporting "past practices" (i.e., success or failure stories) of
Internet usage that may no longer be relevant just months later.

Indeed the reckoning of time itself has changed. We must learn to
think ahead. In the 70's, long, intermediate and short run
respectively meant 24 quarters, 24 months and 24 weeks while in the
90's it is likely to be 24 weeks, 24 days and 24 hours primarily due
to the impact of the Internet.

We are interested in papers that relate to the theory, measurement and
applications of e-Business strategies and techniques in the B2B space.
While empirical research and case studies are always welcome, new
enduring theoretical frameworks (beyond the general descriptive
studies) and policy related research are of particular interest. In
short, we are interested in any e-Business topic that needs focused
and rigorous study. Suggested areas of focus can include:

1. The transformation and impact of exchange behavior (for products or
services) and its impact on business marketplaces and processes.
2. The effective integration of the internet in tandem with
traditional B2B activities such as personal selling, direct marketing,
advertising, sales promotion, and publicity. Of special interest is
the study of the interrelationship among these mediums for bringing
buyers, to first purchase and then to repeat purchase.
3. Assessing the impact of e-Business on the addition and elimination
of different "species" of intermediaries.
4. Is there a need for regulation and if so what would its nature and
character be? Are we dismantling parts of the economy that need
preservation?
5. Intranets and Extranets and their impact on cross-company
relationships -- How do these impact costs of transaction and
coordination? What kinds of effects will they have on business
information privacy and piracy.
6. The changes in the role of brands in the E-conomy. What are the
new levels of a brand and how are they to be applied to product and
promotional elements? How is brand management impacted when there may
be three or more brands tied to a given purchase (product, website,
service provider)?
7. The impact of Internet strategies in creating and sustaining buyer
and shareholder value.

Deadline for submission is February 1, 2002. All submissions must be
double spaced (20 - 55 pages) and include a traditional cover sheet,
second separate cover page with the manuscript title and abstract
(120-150 words) and 3 - 5 keywords for abstracting purposes. An
executive summary of 750-1250 words must appear at the very end.

The style of submission used for the Journal of Marketing is
acceptable. All qualified manuscripts will be published in a separate
double issue of the JBBM beyond the regular quarterly. Send four
copies of your submission to the Editor for a traditional double blind
review process at the address below:

DR. J. DAVID LICHTENTHAL
PROFESSOR OF MARKETING &
EDITOR - JOURNAL OF BUSINESS-TO-BUSINESS MARKETING

ZICKLIN SCHOOL OF BUSINESS -- BARUCH COLLEGE
CITY UNIVERSITY OF NEW YORK
46 EAST 26TH STREET
BOX E- 0821
N.Y., N.Y. 10010

212 802-6516 (DESK)
212 802-6483 (FAX)
EMAIL: david_lichtenthal@baruch.cuny.edu

International Journal on Media Management: Corporate Communications Management

The International Journal on Media Management is in the process of
planning the autumn issue (Volume 3, Issue 3, 2001).
http://www.mediajournal.org/  is the link to our website Focus theme of
the issue will be dedicated to Corporate Communications Management in
both the new media as well as the strategic management environment.

Guest editor of this issue is Markus Will, who runs the Centre for
Corporate Communications at the Institute for Media andCommunications
Management, University of St. Gallen, Switzerland

Deadline for submissons is 15th September 2001.

The autumn-issue of the JMM on "Corporate Communications Management"
invites papers to explore such topics as:

Overall aspects of Corporate Communications:
* Communications trends for corporations and media in the new century;
* Role of CEO communication in Corporate Communications;
Management
* Corporate Communications as a management discipline;
* Linking corporate strategy to corporate communications;
Online Communciations:
* Online Communications in corporate communications;
* Media as content provider for corporate communications (corporate
publishing);
Corporate Branding:
* Linking value reporting and corporate branding;
* Reputation and corporate branding as instruments for communications
management;
Financial Communications:
* Role of analysts and journalists for financial communications;
* Communicating with private investors via the Internet.

Additionally to this the JMM observes the following issues closely:
* Strategic, managerial, and organisational aspects of the media sector;
* Economics of traditional and new media;
* Evolution of the media sector;
* Technology , infrastructure and user behaviour in the media sector.

For submission details please refer to our notes to contributors.
Please submit your contribution to: media.editors@netacademy.org 

Journal of Travel and Tourism Marketing: The Consumer Psychology of Travel/Toursim Behavior

Call for Papers for a Special Double Issue of the Journal of Travel
and Tourism Marketing
THE CONSUMER PSYCYHOLOGY OF TRAVEL/TOURISM BEHAVIOR (CPT/TB)

Papers related to one or more core topics in CPT/TB are invited for
submission, such topics include the following subjects:

- personal values and travel-related beliefs, attitudes and behaviors,
- how leisure/holiday travelers frame trip decisions, 
- laddering research applied to linking traveler behaviors,
consequences, and core values
- antecedents and consequences of traveler search for information, 
- comparing noncomparable alternatives competing with leisure travel
- antecedents and consequences to traveler judgments of satisfaction
and dissatisfaction
- quasi-experimentation of alternative marketing 
- strategies designed to influence leisure travel behavior and
destination choices
- the impact of mega-events (e.g., Olympics) on traveler awareness,
planning behaviors, and trip behaviors
- leisure traveler use of travel-related websites and subsequent
changes in travel behavior
- choice experiments in travel research
- ethnographic research on traveler thinking, doing, and evaluating
processes
- emic versus etic interpretations in building more useful theories in
the consumer psychology of travel and tourism behavior
- theory and research on tourism consumption systems 
- pricing experiments in tour packaging
- applying the think aloud method for learning nuances in how
travelers solve accommodation choice decisions
- meta-analysis of the influence of one or more marketing variables on
traveler awareness, attitude, beliefs, and/or behaviors
- measuring the impact of direct marketing and integrative
communication strategies in travel and tourism psychology
- segmenting travelers by their information search behaviors and
examining the antecedents and consequences of search behavior segments
- understanding why all heavy travelers are not alike
- applying the comparative method (see Charles C. Ragin's book with
the same title) for deepening understanding of travel and reductions
in leisure travel

Please submit 5 copies of papers (limited to 25 pages of text and
reference pages and 10 pages of tables, figures, and exhibits) in JTTM
or Journal of Marketing style to one of the three co-editors of this
special issue:

- for authors in Canada and United States: Arch G. Woodside
(woodsiar@bc.edu), Boston College, Carroll School of Management, 450
Fulton Hall, 140 Chestnut Hill, MA 02090 USA.

- for authors in Asia, Australia, New Zealand: Marylouise Caldwell
(m.caldwell@unsw.edu.au), School of Marketing, University of New South
Wales, Sydney 2052 AUSTRALIA;

- for authors in Europe and Africa: Nancy D. Albers-Miller
(albers@cobaf.unt.edu), College of Business Administration, University
of North Texas, Department of Marketing & Logistics, University of
North Texas, P.O. Box 311396,Denton, Texas 76203 USA.

All papers submitted, and accepted for publication review, will be
double-blind reviewed by 3 members of a 14-member special review
board. Submission deadline: April 15, 2002.
----------------------
Arch Woodside
Professor of Marketing
Carroll School of Management
Boston College
450 Fulton Hall
140 Commonwealth Avenue
Chestnut Hill, MA 024673808
telephone: +1-617-552-3069
fax: +1-617-552-2097
home phone: +1-781-326-9130 
woodsiar@bc.edu  

DSJ: Knowledge Management

Decision Sciences Journal announces a call for papers of a special
issue on "Knowledge Management." Guest editor is G. Tomas M. Hult
(Department of Marketing and Supply Chain Management, The Eli Broad
Graduate School of Management, Michigan State University, East
Lansing, MI 48824-1122; Phone: 517-353-4336, hult@msu.edu ).

The last decade has seen an increased focus on organizational
learning, the learning organization, and the knowledge creating
company. Broadly, this stream of thought suggests that organizations
should focus on better utilizing its intellectual capacity and
improving knowledge flows among its members to achieve a competitive
advantage. In fact, the influence of the dynamic global environment
and rapid advances in information technology during the last decade
gave rise to the recognition that knowledge and the capacity to
develop knowledge are the only resources that have longevity in
achieving a sustainable competitive advantage. Knowledge is broadly
defined as credible information that is of potential value to an
organization. More specifically: Knowledge management is a function of
the generation and dissemination of information, developing a shared
understanding of the information, filtering shared understandings into
degrees of potential value, and storing valuable knowledge within the
confines of an accessible organizational mechanism.

In response to the view of knowledge as a critical strategic resource
to achieve success in the global marketplace, the Decision Sciences
Journal will devote a Special Issue to the theme "Knowledge
Management." We encourage the submission of manuscripts that present
contemporary and rapidly evolving research focusing on this
area. Although the possible set of paper topics is large and we
encourage submission on any area within the scope of knowledge
management, the following areas are particularly suitable for the
special issue: learning culture and climate, information processing,
knowledge building, organizational memory, and responsiveness and
performance.

A number of rigorous research methodologies are needed to address
problems in each of the above areas and other areas related to
knowledge management. Hence, analytical modeling approaches, theory
driven empirical studies, case studies and field research are all
welcome. All papers submitted to this special issue should identify
theoretical and practical bases that will extend our knowledge in
these emerging areas. The submission deadline for manuscripts for
this special issue is March 1, 2002. Detailed information about the
issue and submission guidelines can be found at
http://www.msu.edu/~hult/dsj.html .

Journal of Advertising: Special Issue on Advertising and The New Media

The Journal of Advertising
Special Issue on Advertising and The New Media
Manuscripts for this special issue are due by September 1, 2001

The Journal of Advertising invites authors to submit papers for
publication in a forthcoming special issue of the Journal devoted to
advertising and the new media. The primary goal of this special issue
is to enhance our current understanding of the new media and its role
in advertising. Authors from a wide variety of disciplines and
methodologies are encouraged to submit their work.

Topics appropriate for this special issue include, but are not 
limited to the following:

* The role of advertising on the World Wide Web
* Advertising on free Web-based e-mail services
* Cookies and custom-tailored advertising; push media
* Wireless media (e.g., 3GM and WAP) as an advertising channel
* E-mail as a type of advertising
* The use of digital media in advertising creation
* The effects of digital vs. analog productions
* Advertising's role in web-casting and streaming media 
* The use & effectiveness of interstitials (splash pages) and banner
advertising
* Measurement of advertising effectiveness of the new media
* The impact of non-traditional media messages
* Audience measurement issues
* New media's role in IMC

For a complete set of author's guidelines, please visit the JOA
Website at http://www.sjmc.umn.edu/joa/ 

Authors wishing to submit a manuscript should send six (6) copies of
their manuscript to the Special Issue Editor:

Prof. Marla Royne Stafford
e-mail: NewmediaJA@aol.com

BEFORE AUGUST 1, 2001

University of North Texas
P.O. Box 311396
College of Business Administration
Denton, TX 76203
Phone (940) 565-4419

AFTER AUGUST 1, 2001
University of Memphis
300 Fogelman Administration Bldg.
Fogelman College of Business
Memphis, TN 38152

Mobile Commerce: Technology, Theory and Applications

CALL FOR CHAPTERS
Mobile Commerce: Technology, Theory and Applications
A book edited by Brian E. Mennecke and Troy J. Strader
Iowa State University
Proposal Submission Deadline: July 15, 2001
http://www.bus.iastate.edu/mennecke/mcommerce 

M-commerce (mobile-commerce) refers to e-commerce activities carried
out via a mobile terminal such as a phone or PDA. M-commerce
applications for both individuals and organizations are expected to
grow considerably over the next few years. Because there are many
factors that influence the growth and use of m-commerce applications
in North America, a book addressing issues pertaining to the
development, deployment, and use of these applications represents an
important topic for practitioners, researchers, and educators.

The objective of this book is to provide a single source of up-to-date
information about mobile commerce including the hardware and software
technologies that enable m-commerce, research on the expected impact
of this technology on businesses and consumers, and case studies
describing state-of-the-art m-commerce applications and lessons
learned. It is our hope that this book will be relevant to both a
technical and non-technical audience in industry, academia, and in the
consumer space.

Representative topics include but are not limited to the following:
M-Commerce Technology and Infrastructure 
* Network Technologies - GSM, 3G, HSCSD
* M-Commerce Terminals & Software Protocols - Handsets, Operating
Systems and Applications, WAP
* M-Commerce Service Providers and Portals
* Location Based Service (LBS) Technologies - Location Technologies
(e.g. GIS and GPS), LBS Applications
* M-Commerce Software Applications for Financial Services, Supply and
Value Chain Management, Consumer Interaction, Mobile Advertising,
Information Services, Customer Care and Security

M-Commerce Theory and Research 
* The Role of Geography and Location in M-Commerce
* User Interface and Design 
* Consumer Behavior 
* Economic and Business Models of M-Commerce
* Location and Space Models for LBS
* Markets and Users of M-Commerce
* Consumer-Oriented Product Marketing
* Product Branding and Positioning 
* Business to Business M-Commerce 
* Strategic Applications for M-Commerce
* Security, Legal, and Privacy Issues 

M-Commerce Applications and Cases 
* Consumer to Business (C2B) - Banking & Financial Services, Mobile
Cash & Payment, Mobile Brokering, Mobile Shopping, Mobile Entertainment,
Proximity Search Applications
* Business to Consumer (B2C) - Mobile Advertising, Mobile Information
Services, Mobile Customer Care, Security and Services, Relationship
Management 
* Consumer to Consumer (C2C) - Mobile e-Messaging, Mobile e-Payments
and e-Wallets, Auctions and Mobile C-C, Virtual Communities and
Applications
* Business to Business (B2B) - Work and Sales Force Management, Fleet
and Vehicle Management, Telematics and Remote Control, Logistics and
Supply
Chain Management, Mobile EDI Applications

SUBMISSION PROCEDURE: Researchers and practitioners are invited to
submit on or before July 15, 2001, a 2-5 page manuscript proposal
clearly explaining the mission and concerns of the proposed
chapter. Submissions should be provided electronically in MS Word,
WordPerfect, or rtf format. Authors of accepted proposals will be
notified by July 31, 2001 about the status of their proposals and sent
chapter organizational guidelines. Full chapters are expected to be
submitted by October 15, 2001. All submitted chapters will be reviewed
on a blind review basis. The book is scheduled to be published by Idea
Group Publishing in 2002.

Inquiries and submissions can be forwarded to:

Dr. Brian E. Mennecke
mennecke@iastate.edu <mailto:mennecke@iastate.edu> 
Phone: (515) 294-8100 
Fax: (707) 922-7446 

Troy Strader
tstrader@iastate.edu <mailto:tstrader@iastate.edu> 
Phone: (515) 294-8108
Fax: (515) 294-2534

Drs. Mennecke & Strader can be reached via:
Management Information Systems
College of Business, 300 Carver Hall 
Iowa State University 
Ames, IA 50011 

IJNVSM: Arts and Cultural Marketing

INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
Special Issue on Arts and Cultural Marketing
GUEST EDITORS: ROGER BENNETT AND TONY CONWAY
http://www.henrystewart.co.uk/journals/hspindex.htm 

Cutbacks in public subsidies, increased competition for commercial
sponsorship, intense media scrutiny, public demands for a greater
variety of productions and several other factors have led Arts and
Cultural organisations throughout the World to take a keen interest in
marketing. Yet, scholarly investigation of the adoption of modern
marketing methods by Arts and Cultural organisations has been rare.
Accordingly the International Journal of Nonprofit and Voluntary
Sector Marketing is to publish a special issue on Arts and Cultural
Marketing to help fill the gap in this important field.

Examples of topics that might be suitable for papers appearing in the
special issue include:

* Theatre audience development.
* Organisation of the marketing function within Arts and Cultural
organisations.
* Metrics for measuring and evaluating audience and other stakeholder
satisfaction.
* Corporate image, identity and reputation issues among Arts and
Cultural organisations.
* Marketing problems experienced by individual painters, sculptors,
photographers, craftworkers, etc.
* Sales and other forecasting techniques for Arts and Cultural
organisations.
* Market segmentation, audience analysis and targeting.
* New product development techniques of Arts and Cultural organisations.
* Case studies of marketing strategies which have worked successfully.
* Innovative ideas, the implementation of which was not entirely
successful but which generated valuable insights leading to improved
marketing performance.
* Buyer behaviour vis-a-vis the purchase of the works of various genres
of artist.
* Applications of relationship marketing to the Arts and Cultural
sector.
* Use of the Internet for Arts and Cultural marketing.
* Sponsorship by and strategic alliances with companies.
* The use of celebrity endorsers for Arts and Cultural marketing.
* Pricing policies.
* Branding strategies and the determinants of brand loyalty among
audiences.

The above list is not meant to be exhaustive, however, and potential
authors are encouraged to contact the guest editors with alternative
proposals. Empirical studies, theoretical papers and practice notes
will be equally wel- come. The guest editors will be pleased to
comment on one or two page abstracts of proposed papers in relation to
their suitability for eventual submission. Publication decisions will
be taken by the guest editors based on recom- mendations from the
reviewers and the goodness-of-fit of a paper with the aims and
objectives of the special issue.

Submissions should not have been published, accepted for publication,
or be presently under review elsewhere. All submissions will be
subject to double-blind review in accordance with IJNPVSM
procedures. Manuscripts should be between 2,000 and 5,000 words in
length and follow the format suggested in the IJNPVSM instructions for
authors available at
 
http://www.henrystewart.co.uk/Journals/contributors.html 

The deadline for submissions is 31st October 2001.

Papers or abstracts should preferably be emailed to either of the
guest editors: rbennett@lgu.ac.uk  or a.conway@salford.ac.uk  Otherwise
please send four hard copies to either:

Dr. R. Bennett, Director, Centre for Research in Corporate and
Marketing Communications, London Guildhall University, 84 Moorgate,
London EC2M 6SQ. Tel: 020 7320 1577

Mr. A. Conway, Director, Centre for Audience Development and Research,
University of Salford, Salford M5 4WT. Tel: 0161 295 2247.

MIP: Issues in Internet Marketing

Call for Papers for Marketing Intelligence & Planning
Special issue on "Issues in Internet Marketing"

Marketing Intelligence & Planning offers in-depth analysis of the
intricate relationship between planning and implementation, plus
informed opinion and critical analysis from international experts in
the field. As marketing techniques and technology increase in
sophistication, it is essential that marketing professionals and
academics understand how to apply them effectively. As such Marketing
Intelligence & Planning aims to provide the practical implications
that will help bridge the gap between academic research and practice.
Papers are now being sought for a special issue of this journal:

It is generally accepted that few areas of business have been
untouched by the rapid development and adoption of the Internet.
Scholars, practitioners and academics alike are keen to assess the
technology's impact and future direction. This special issue seeks
papers in the following areas or any relevant area agreed by the Guest
Editor:

1. Traditional business models versus emerging e-models
2. Internet-based Marketing Research
3. Case Studies
4. Internet-based Marketing Communications (B2B, B2C, C2B & C2C)
5. Internet Marketing Strategies and Tactics
6. Challenges and Opportunities in Distribution & Logistics
7. E-Tailing
8. Intranets and Extranets
9. Internationalisation Issues
10. Old and New advertising media
11. Viral Marketing (P2P)
12. Experiential / Interactive Research
13. Internet based Relationship Marketing & CRM
14. Trends, Future Directions / Predictions

All manuscripts should be submitted in line with the submission
guidelines outlined in the Journal's Notes for Contributors at
http://www.mcb.co.uk/portfolio/mip/notes.htm  Authors are asked to
adhere closely to the these submission guidelines in terms of format,
style and length of papers.

The closing date for submissions is October 12th 2001. Manuscripts
should be sent directly to the Guest Editor:

Dr Kenneth R Deans
Senior Lecturer
Department of Marketing
Otago School of Business
University of Otago
PO Box 56
Dunedin
NEW ZEALAND

Tel. 64 3 479 8166
Fax 64 3 479 8172
Email: KDeans@business.otago.ac.nz 

NOFIA PhD Seminar

NOFIA Ph.D. seminar on Coevolution of Strategy and Organization Form
October 3-5, 2001
Rotterdam School of Management, the Netherlands

The Rotterdam School of Management and the NOFIA Research Project are
pleased to announce the first annual Ph.D. Research Seminar on
Coevolution of Strategy and Organization Form on Wednesday-Friday,
October 3-5, 2001. Recognition of the value of coevolutionary research
has grown in recent years, as have methods for studying
coevolution. We are delighted to present an unusually strong roster of
leading academics who will review the current state of the art in this
area, and look ahead toward the new directions where advances are
being made.

Students from the strategy field, as well as from disciplines that are
relevant to strategy and coevolution are invited to submit a two page
outline of their research problem, data and methodology. Please send
your submission by e-mail to mdijksterhuis@fbk.eur.nl. Alternatively,
paper copies may be mailed to Ms. Marjolijn Dijksterhuis, Erasmus
University, Faculteit Bedrijfskunde, room F2-05, P.O. Box 1738, 3000
DR Rotterdam, the Netherlands. The deadline for the submissions is
August 21, 2001. Students whose outlines are selected will be notified
by September 5, 2001.

The seminar fee is #500. Any questions can be directed to
Ms. Marjolijn Dijksterhuis @ 31 10 4082012.

Lecturers:
Prof. Henrich R. Greve (University of Tsukuba) 
Prof. Bill McKelvey (UCLA)
Prof. Will G. Mitchell (Duke University)
Prof. Arie Y. Lewin (Duke University)
Prof. Henk W. Volberda (Erasmus University Rotterdam)

The international research program New Organization Forms in the
Information Age (NOFIA) is coordinated by Profs. Lewin and Volberda.

 

International Conference on Electronic
Commerce

International Conference on Electronic Commerce
CollECTeR (Europe) 2002
Toulouse, France April 20, 2002
http://ebusiness.newcastle.edu.au/CollECTeREurope

CollECTeR (Collaborative Electronic Commerce Technology and Research) is
a joint venture by more than 25 universities around the world which,
through a loose federation of research centres - one located at each
institution - provides both depth and breadth of expertise in Electronic
Commerce.

The CollECTeR (Europe) Conference on Electronic Commerce 2002 will be
held on April 20 2002 immediately preceding KR2002 (the Eighth
International Conference on Principles of Knowledge Representation and
Reasoning http://www.kr.org/kr02). This follows the successful
colocation of CollECTeR (USA) 2000 with KR2000 in Breckenridge,
Colorado.

CollECTeR (Europe) 2002 is intended to attract researchers interested in
all aspects of Electronic Commerce and has been timed to precede KR2002
to draw interest from researchers who are particularly interested in the
Semantic Web, eBusiness Agents, Knowledge Representation, Knowledge
Management, and Knowledge Technologies.

Suggested research topics for CollECTeR(Europe) 2002 include (but are
not limited to): o Knowledge Management o Ontologies for eBusiness o
eBusiness Software Agents o eBusiness Applications for the Semantic Web
o eCommerce/eBusiness strategies and models o Mobile Commerce o
Interactive Marketing o Online marketing strategies and issues o Intra
organisational communications o Electronic Payment Systems o
Internet-based Electronic Commerce o Virtual Communities/Community
Networks o Logistics Issues for Electronic Commerce o Business
Reengineering Issues for Electronic Commerce o Government Electronic
Procurement and Service Delivery o Legal, Auditing or Security Issues
for Electronic Commerce o Privacy Issues for Electronic Commerce o
Requirements Engineering Approaches for Electronic Commerce o eHealth o
eEducation

Researchers are encouraged to submit either "work in progress" papers of
around 2,000 words, or full papers (of around 5,000 words) on completed
research. Papers should be original and not previously published. All
papers will be refereed by experienced reviewers with expertise in the
area. Accepted papers will be published in the Conference Proceedings,
which will be available at the Conference itself. Additional copies of
these Proceedings will also be available for purchase.

The conference offers an opportunity for all those interested in
researching Electronic Commerce to meet in a specialised venue to
discuss research activities, findings and experiences. Attendees at the
workshop are encouraged to participate in discussion of all papers
presented.

Send a copy of your paper in pdf format to one of the Conference
Co-Chairs: Paul Swatman (swatman@uni-simt.de) or Mary-Anne Williams
(maryanne@ebusiness.newcastle.edu.au) by March 8, 2002.

Deadline for Submission: March 8, 2002
Notification of Acceptance: April 1, 2002
Camera Ready Copy Due: April 10, 2002

Marketing in Turbulent Times

MSI/AAAA Special Request for Proposals: Marketing in Turbulent Times

Businesses currently face tremendous economic challenges and uncertainties. For the first time in many years, an economic recession is confronting the U.S. as well as the rest of the world. This has led to calls for information on what works in a recession. Similarly, political instability, terrorism, and concerns about personal safety have affected both consumer and business confidence. At least in the U.S., many managers have had little experience in such situations.

In addition, very little scientific research exists which documents what does, and does not work, during turbulent times. The Marketing Science Institute (MSI) and the American Association of Advertising Agencies (AAAA) therefore are requesting proposals to stimulate research on this topic, to address broad questions such as:

- To what extent is marketing spending in such periods money well spent?
- How should marketing resources be allocated to maximize short and long-term effectiveness (e.g., the
messages/copy in marketing communication)?
- How should marketing programs change as a recovery begins?

Winning proposals will receive $5,000 to further the research.

Specific Topics
- Do those who invest more heavily in marketing during an economic slowdown get sufficient financial returns in
either the short run or the long run through brand building, etc.?
- Is competitive response different, and how does that impact optimal decisions about budget levels and mix?
- What is the impact of cost cutting on relations with suppliers and channels?
- How are budget cutting and subsequent budget increasing decisions made and justified?
- How much does budget cutting influence customers’ level of demand?
- How should the relative allocation of the marketing budget change (e.g., to advertising vs. promotion)?
- How, if at all, do and should qualitative aspects of the program be altered (e.g., ad copy, use of general
price cuts vs. promotions/rebates)?
- Do customers and managers over- or under-predict the severity and consequences of turbulent times? The timing
and strength of recovery?
- How does the impact of changed budgets differ by category of customer (e.g., loyals vs. occasional buyers)?
- What should be done as recovery begins?
- When do firms begin to increase budgets, and is it too early or too late?
- What can we learn from specific industry (vs. overall economy) slowdowns?

Importantly, and consistent with the pace of high quality research, one primary objective is to have answers ready for the next such period. We are of course interested in work that uses historical information (e.g., data from past economic cycles) to address the issues (and which potentially can be completed fairly quickly).

The deadline for receipt of proposals is June 1, 2002. Interested researchers should send a proposal in hard copy form to Don Lehmann at the Marketing Science Institute, 1000 Massachusetts Avenue, Cambridge, MA 02138, as well as emailing an electronic version (PDF or Word format) to TurbulentTimes@MSI.org.

MSI Competition

MSI Competition – Journal of Marketing Special Section: Linking Marketing to Financial Performance and Firm Value

Recently, it has become common to decry the lack of “clout” marketing has in business (and public policy) deliberations. A major reason for this is that most research has focused on variables of interest to marketing (e.g., awareness, attitude) rather than metrics that matter to those outside marketing (e.g., stock prices, ROI). Further, there has been inadequate attention paid to estimating the link between traditional marketing variables and financial metrics (e.g., showing that one point of satisfaction leads to a 10% increase in ROI) and the research in this area has met with resistance from both managers and journal reviewers. Consequently, arguments for marketing budgets have centered on 1) tradition and 2) “trust-me” arguments more than the type of logic used to justify capital investments.

The Marketing Science Institute (MSI) is sponsoring a special competition on the topic of linking marketing to financial performance and firm value. The purpose of this competition is to stimulate more work that allows for sound financial evaluation of marketing activities. Winning papers will appear in a special section of the Journal of Marketing.

Appropriate Topics
- Measuring and valuing market-based assets (e.g., brand equity and the value of customers)
- Assessing marketing program productivity, including the 4 P’s plus service
- Establishing a general link between marketing measures such as attitude, satisfaction, and
retention and relevant dependent variables
- Linking other key variables such as new product introductions and speed to market to
relevant variables
- Determining the impact of decreasing marketing budgets
- Assessing CRM

Relevant Dependent Variables: Metrics That Matter
- Variables directly relevant to CEO’s and CFO’s, including: net income, cash flow,
ROI , ROA, gross margin, stock price, and market capitalization.

We are seeking papers (to include in our working paper series) and proposals for research. The proposals will be evaluated by a special set of reviewers including Tim Ambler (LBS), Greg Carpenter (Northwestern), Bob Jacobson (Washington), V. Kumar (Connecticut), Roland Rust (Maryland), and R. Srivastava (Texas).

Winners will be announced July 1, 2002, and will receive $5,000 awards. In addition, authors of selected papers and proposals will be asked to 1) present at an MSI conference in Dallas on October 17-18, 2002, and 2) submit papers by February 1, 2003, for a special section of an issue of the 2004 Journal of Marketing. (All submissions will go through the standard Journal of Marketing editorial process).

Please send proposals and/or complete papers by May 1, 2002, to Donald R. Lehmann at the Marketing Science Institute, 1000 Massachusetts Avenue, Cambridge, MA, 02138. In addition to the hard copy, please email submissions (in PDF or Word form) to MarketingPerformance@MSI.org.

 

IJRM/MSI Competition

IJRM/MSI Research Competition and Special Issue on Global Marketing

The promises and pitfalls of global marketing have long been debated. However, surprisingly little scientific research exists which documents what does, and does not, work. In order to address this gap, the International Journal of Research in Marketing (IJRM) and the Marketing Science Institute have established a special competition on this topic. Specifically, we are seeking high quality work for a conference to be held on June 9-12, 2003 in Noordwijk, the Netherlands (half an hour drive from Amsterdam). The conference will also serve as a forum for extensive interaction with a number of practitioners. In addition, a special issue of IJRM, due out at the end of 2004, will follow up on the conference.

In terms of topics, the focus is on empirical and theoretical work that assesses the effectiveness of global marketing as well as other factors that affect its efficiency. Studies need to deal with multiple countries, or better still, areas of the world defined by other than single country borders. Work outside the U.S. and Europe is especially encouraged. Specific topics of interest include:

1. International/Global alliances and their management
2. Applicability of marketing and consumer/customer behavior theories in developing and transitional economies
3. Standardization versus localization of brands, assortments and marketing programs
4. Cross-country diffusion of innovations
5. Reaching local pockets of demand in developing countries
6. The impact and use of Internet in global marketing
7. The impact of geographic and cultural differences
8. The role of private labels with global retailers
9. Optimizing global supplier relationships
10. Market segmentation in a global world based on other than geographic boundaries
11. Conducting marketing research in developing and/or transitional economies
12. Global empirical generalizations

In terms of timing, submissions for the conference are due December 1, 2002. The chosen contributions will be placed on the conference agenda. Authors will be notified of acceptance of their submission by February 1, 2003. For the conference, authors can submit either full papers or detailed abstracts (4-5 pages). Abstracts should clearly state method and analyses planned in addition to theory, model and /or hypotheses. Papers and/or abstracts should be sent, preferably by e-mail (pdf-file), to both special-issue editors:

Marnik G. Dekimpe Donald R. Lehmann
Catholic University Leuven 507 Uris Hall
Naamsestraat 69 Columbia University Graduate School of Business
3000 Leuven, Belgium. 3022 Broadway, New York, NY 10027
Tel: (32-16) 326 957 Fax: (32-16) 326 732 Tel: 212 854-3465
marnik.dekimpe@econ.kuleuven.ac.be drl2@columbia.edu

Papers and abstracts for the conference will be evaluated be a special panel, which includes Marnik G. Dekimpe, John U. Farley, Donald R. Lehmann, and Jan-Benedict E.M. Steenkamp.

To be considered for inclusion into the special issue of IJRM, a completed version of the paper is due June 25, 2003. It will then go through the regular IJRM review process, with a response to the authors by October 15, 2003. If a revised paper is requested, it will be due February 1, 2004. The two special issue editors will subsequently review the paper and make a decision at that time. If a further minor revision is needed, it will be due June 1, 2004.

2002 Frontiers in Services Conference

Join us in the heart of Europe, Maastricht, The Netherlands, for next year's international conference!For up-to-date conference info, go to http://www.frontiersmaastricht.com

This conference will highlight the latest thinking in service, with all aspects of the following as potential paper topics:

E-Service
Customer Relationship Management
Service Marketing
Service Operations
Service Human Resources
Service Management

Preference for academic abstracts will be given to more rigorous analytical, empirical and behavioral approaches. Reviews of major research areas are especially encouraged. Case studies by practitioners
are also encouraged. Conference attendees will consist of both academicians and practitioners, and we ask that the 30-minute presentations be understandable to both groups.

Abstracts of one page should be sent by February 1, 2002 to Jos Lemmink or Ko de Ruyter at the address below. The conference committee will select abstracts on a competitive basis, and authors will be notified by
March 1, 2002.

Abstract Requirements:

Each abstract should clearly identify the primary speaker who will present the paper at the conference and include the primary speaker's brief bio, email address, mailing address, telephone number, and FAX
number. Because there will be no published proceedings, we encourage authors to submit their best work, providing it will not have been published by the date of the conference.

E-mail submissions are strongly preferred. To submit an abstract or to obtain further information, please contact:

Jos Lemmink or Ko de Ruyter
Maastricht University
FdEWB/MW/MMO
P.O. Box 616
6200 MD Maastricht
The Netherlands

Email: info@frontiersmaastricht.com
Telephone: (011) 31 43-3883680
FAX: (011) 31 43-3884918

MARKETING SCIENCE CONFERENCE

CALL FOR PAPERS MARKETING SCIENCE CONFERENCE
UNIVERSITY OF ALBERTA, JUNE 27-30, 2002

THE CONFERENCE - On Thursday, June 27-Sunday, June 30, 2002, the Marketing department at the University of Alberta will host the Marketing Science conference in Edmonton, Alberta Canada. The conference
starts with a reception on the evening of Thursday, June 27, and concludes at noon on Sunday, June 30, 2002.

ABSTRACTS - The usual mix of papers in various areas of marketing science, including marketing models, methods, theory and measurement are welcome. For updates please check the conference website at:
http://www.bus.ualberta.ca/marketingscience-2002/. For inquiries pertaining to the conference, please e-mail to ms-2002@ualberta.ca 

Individuals from academia, industry, and government are strongly invited to submit abstracts. The abstracts should be 250- 400 words long, including key words to assist in assigning abstracts to sessions.
Abstracts should clearly define a marketing topic and the contribution of the work. At the beginning of the conference, a book with all abstracts will be provided to the conference's attendees. Abstracts must
be received no later than March 1, 2002.

Abstracts should be submitted by filling out the web-form on the conference website. If you cannot submit by Internet, abstracts can be sent by e-mail or sent by mail on a 3.5 disk in Microsoft Word format or
compatible format (such as "Rich Text Format"). Please make sure to include all relevant information. You will be asked to provide the name of the primary presenter, authors' names, affiliations and addresses,
including e-mail, telephone and fax numbers, primary and secondary session topic, keywords, title of the presentation, and the abstract. Each author may be the primary presenter for at most one paper during
the entire conference.

SPECIAL SESSIONS - Proposals for special sessions at the conference are strongly encouraged. Special sessions must include a proposed title, a session chair(s), abstracts for four papers and a statement summarizing the session's theme. If we are unable to accommodate the session, each abstract will be considered as an individual submission. Proposals for special sessions also have the deadline of March 1, 2002.

CONFERENCE REGISTRATION - The deadline for advanced registration is May 1, 2002. Registration can be conducted on the INFORMS Website. A link to this site is provided on the conference homepage. We encourage all participants to pre-register by Internet to avoid line-ups during conference registration (INFORMS can also be contacted by e-mailing meetings@informs.org, by phone 401-274-2525 or 800-343-0062, or by fax
401-274-3189).

Conference Fees are as follows:
Regular registrants, advance - US $435
Regular registrants, late/onsite - US $535
Students advance and late/onsite - US $200

ACCOMMODATIONS - Rooms have been reserved at The Westin hotel in downtown Edmonton. When making reservations, please be sure to identify yourself with the INFORMS Marketing Science Conference to receive
specially negotiated conference rates. There are five different types of room to choose from; rates (in Canadian dollars) are from $140 - $170, excluding tax.

Blocks of rooms and room rates are guaranteed until May 27, 2002. Please reserve your room as soon as possible. To reserve rooms, please contact the Westin hotel reservation desk: 1-780-426-3636 (toll free in
North America: 1-800-Westin1), or for registration by fax: 780-493-8968. More information is provided on the conference homepage.

TRANSPORTATION - Travelers are advised to fly into Edmonton International Airport, a 30-minute cab ride away from the conference hotel. The cost for Taxi is around $35 (a sky shuttle costs $11.00 one
way or $18.00 return). Other travel information will be available at the conference's website: http://www.bus.ualberta.ca/marketingscience-2002/. EDMONTON AND AREA - The Edmonton Alberta Capital Region features more than 40 attractions of interest, including galleries, museums, zoos, and
historical sites. These attractions, including West Edmonton Mall, Odyssium (formerly the Edmonton Space & Science Centre), Fort Edmonton Park and the Alberta Legislature Building, offer enjoyment and
entertainment value for all. One of Edmonton's main attractions is the North Saskatchewan River Valley. This scenic lush park system provides a natural corridor for all season recreation. The river valley is the
largest and most continuous area of urban parkland in North America.

The Alberta Rocky Mountain area is one of the most beautiful places on earth. There are two major resort areas in the Alberta Rockies. The world famous Banff is situated in Banff National Park (about 4 _(A?hours
driving from Edmonton). The equally famous (but a little quieter) resort of Jasper is situated in Jasper National Park (about 4 hours driving from Edmonton).

Banff and Jasper national parks are home to a variety of distinctive natural features and cultural and historical sites. Rugged mountains, glaciers, ice fields, alpine meadows, beautiful blue cold-water lakes, mineral hot springs, deep canyons and hoodoos compose the natural landscape and habitat for a great variety of mammals such as elk, bighorn sheep, black and grizzly bear, and caribou. Banff National Park is part of the UNESCO Rocky Mountain Parks World Heritage Site. In the summer, you can enjoy stunning scenery and countless activities including camping, hiking, horseback riding, mountain biking, and rafting. At the time of our conference there are more than 17 hours of daylight, and the average daily high temperature is 21 degrees Celsius (or 70 degrees F.).

Banff 's closest airport is Calgary International Airport. Rocky Mountaineer Rail tours serve Banff and Jasper by train from Vancouver. The nearest major airport to Jasper is at Edmonton, where you can travel
on to Jasper by bus, train or rental vehicle.

THE CONFERENCE WEBPAGE: http://www.bus.ualberta.ca/marketingscience-2002/.
This site will be updated frequently. As the conference date approaches, updated information about transportation, spouse program, final conference schedule etc. will be available on the site.

We hope to see you all in Edmonton next summer for an exciting
conference, The Members Conference Committee: Peter T.L. Popkowski Leszczyc
(Conference Chair), Terry Elrod, Adam Finn, Gerald H?bl, and Paul
Messinger

Prof. Peter T.L. Popkowski Leszczyc INFORMS Address
University of Alberta One Richmond Square,
Suite
215
4-20 F School of Business Providence, RI
02906
Edmonton, AB USA
Canada, T6G 2R6 Tel: 1-800-343-0062 or
Tel: 780-492-1866
401-274-2525
Fax: 780-492-3325 Fax:
401-274-3189
e-mail: ms-2002@ualberta.ca e-mail:
meetings@informs.org

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6th Research Conference on Relationship Marketing and CRM

SIXTH RESEARCH CONFERENCE ON
RELATIONSHIP MARKETING AND CRM
June 9 - 12, 2002
Marriot Marquee Hotel
Atlanta, GA 30303, USA
http://www.institutecrm.com/conference

Deadline for Submitting Papers: February 24th, 2002

* A.M.A. Special Interest Groupin Relationship Marketing
* Center for Business Industrial Marketing (CBIM) at Robinson School
of Business, GSU
* Institute for Customer Relationship Management (iCRM)

The sixth research conference on Relationship Marketing will be held at the Georgia State University Conference Center, Atlanta, Georgia between June 9-12, 2002. The theme of the conference is "Customer Relationship Management in the era of globalization". The conference is organized by the Institute of Customer Relationship Management (iCRM), the Center for Business Industrial Marketing (CBIM) in Georgia State University, and will be chaired by Dr. Atul Parvatiyar, Dr. Wesley Johnston, Dr. Jagdish
N. Sheth, and Dr. David Martin.

The conference seeks competitive papers and special session proposals that deal with any facet of relationship marketing and customer relationship management. Of particular interest are research papers and proposals that propose and integrate theory, suggest methods, and evaluate various tools for successful customer relationship management challenges in the era of globalization. The deadline for submitting papers and special session proposals is February 24th, 2002. Some specific topics of interest to this conference, but not limited to, are listed under the various conference general topics as below:

Globalization and Relationship Marketing
* Why firms engages in global relationship marketing
* The evolutionary impact of global market structures and market
functioning on customer relationship management
* Impact of increasing cooperative relational phenomenon on national
and global competitive landscape
* Value of relationship marketing orientation to a global company

Customer Relationship Management and Global Consumer Welfare
* The contributions of relationship marketing to organizational
societal welfare
* Benefits and abuses of relationship marketing to society in general
* Global country competitiveness and customer relationship management
* Relationship Marketing as a philosophy for personal development in
globalization era

Implementing Global Strategies for Effective Customer Relationships
Management
* The effect of relationship marketing strategy on firm's world
competitive position
* Frameworks for identifying global customer relationship states
* The role of value creation in developing and sustaining
relationships with global customers, shareholders, and employees
* Integrating global marketing communications for customer
relationship management
* Empirical demonstration of IMC success in customer acquisition,
customer retention, loyalty formation, reactivation, longitudinal
relationship programs, and cross-selling
* Becoming a global organization for global customers: main challenges

Managing Global Partnerships, Channels and Business Networks
* Channel partnering in the context of evolving distribution
strategies
* The impact of personalized customer relationships on traditional
distribution model
* Buyer-seller partnerships to improve supply-chain performance
* Competition and cooperation in supply-chain global networks
* Strategic pricing in global markets
* Marketing behavior and business interactions in dyadic versus
network relationships
* The issues and risks associated with shared services and outsourcing

Managing Global Customers and Consumer Behavior in CRM
* The influence of socio-demographic trends and global market reforms
on relational behavior of customers
* Behavioral processes of customer information search, preference
formation, choice decisions, and the resulting experience of
engaging in relational purchase, usage and consumption
* The psychology and micro-sociology of relational interactions:
impact of cultural differences
* Relationship satisfaction, loyalty and commitment in different
global settings
* Personalization versus privacy issues: how to leverage/control?

Customer Relationship Management Programs and Related Tools
* Effectiveness of frequency marketing, loyalty programs, key account
management, one-to-one marketing initiatives in a global landscape
* Success models for affinity partnering, cross-selling, and
co-branding
* Technological Tools, On-Line Processes, and E-Commerce Solutions for
Global Customer Relationship Management
* The use of the Internet, Intranet and Extranet to build customer
loyalty
* Interactivity implications of new on-line products such as
interactive TV, personal digital assistant, wireless devices: beyond
national boundaries
* Decision support platforms to integrate customer global information
>From sales, service, call centers, and Internet

Measuring Customer Relationship Outcomes & Results
* Models and metrics to measure relational marketing performance:
Return on relationships and customer lifetime value
* Economic measures and economic impact of customer relationships
management
* Value creation models of relationship marketing: links to
organizational performance
* The firm's global competitive position: how to leverage current
relationships

Case Studies and Best Practices in Customer Relationship Management
* Cases studies on effective strategies on customer relationship
management, relationship marketing programs and related tools
* Case studies and best practices in organizing for global customer
relationship management, organizational design and human resource
management
* Case studies and research results of successful implementation of
ERP solutions, sales automation, and overall CRM software
applications

Please visit the Conference website or contact the Conference
co-chairs:

http://www.institutecrm.com/conference

Conference Co-Chairs:

Dr. Atul Parvatiyar
Institute for Customer Relationship Management (iCRM)
1549 Clairmont Road, Suite 105, Atlanta, GA 30033
Phone: (404) 327- 9100
Fax: (404) 327-9134
E-Mail: atul@institutecrm.com

Dr. Wesley J. Johnston
Department of Marketing, J.Mack Robinson College of Business Georgia
State University 35 Broad Street, Atlanta, GA 30303
Phone: (404) 651-4184
Fax: (404) 651-4198
Email: wesleyj@gsu.edu

Dr. Jagdish Sheth
Goizueta Business School
Emory University
1300 Clifton Road
Atlanta, GA 30322
Phone: (404)727-7603
Fax: (404) 727-3552
Email: jagdish_sheth@bus.emory.edu

Dr. David Martin Ruiz
Institute for Customer Relationship Management (iCRM)
& University of Seville (Spain)
1549 Clairmont Road, Suite 105, Atlanta, GA 30033
Phone: (404) 327- 9100
Fax: (404) 327-9134
E-Mail: david@institutecrm.com; dmartin@cica.es

2002 MidSouth Marketing Educators' Conference

2002 MidSouth Marketing Educators' Conference
http://www.haas.uwf.edu/midsouth/ Teaching Marketing: Challenges in the
21st Century March 13-15, 2002 Pensacola Beach, Florida Hampton Inn
Resort and Conference Center

You are invited to participate in the 2002 MidSouth Marketing Educators' Conference. This year's theme is "Teaching Marketing: Challenges in the 21st Century." This conference, which has been held annually since the late 1970's, is dedicated solely to improving the practice of marketing education. The focus is on issues that concern you as a marketing educator. We look forward to greeting you on the sugar-white sands of
Pensacola Beach in 2002! Please make plans to join us!

Your hosts, The Faculty of the Department of Marketing at the University
of West Florida 

The unique conference program at MidSouth Marketing Educators' consists of a mix of informal, discussion-oriented panel sessions and invited special sessions. Traditionally, egos and titles are "checked" at the door. Dress is casual (Hawaiian shirts and shorts are recommended!) and sessions are spirited and stimulating. Ideas, experiences, and opinions are shared freely. Meaningful discussion occurs about the day-in and day-out problems and concerns of your profession. No papers are formally presented, but participants are encouraged to share their teaching-related research informally as they interact in the panel sessions. Additionally, you are encouraged to volunteer as a co-leader of the sessions that have a special interest for you. 

Panel session topics for the 2002 Conference are listed below. Feel free to suggest additional topics on your registration form. If there is enough interest in other topics, we will create additional Panels.

Using WebCT and Blackboard Effectively
Developing Financial Analysis Skills in Marketing Students
Teaching B2B from an e-Business Perspective
The Changing Concepts of Marketing
Making Team Teaching Work
Measuring Outcomes for the AACSB
Developing Content for Internet Marketing Courses
Current Trends in Marketing Degree Programs
Using WWW Resources for Teaching

One of this year's Special Sessions will be presented by the winner of the 2001 Society of Marketing Advances' Distinguished Teaching Competition. Dr. Erika Matulich of the University of Tampa will be sharing her teaching philosophy and expertise which led to her winning this prestigious award. Several textbook authors and publisher's reps will also be on hand for informal discussions and demonstrations of the latest in teaching materials and software.

We need your ideas and your thoughts. We all have a common goal of being the best teachers we can be and we want you to be part of it. We invite you to join us and bring your ideas to the table. Come and see
old friends, make new ones, and find out "what's happening" in your field. You will not find a more useful and enjoyable teaching conference!

Costs, Schedule, a Review of the 2001 Conference published in the AMA's Marketing Educator, and attendee comments from last year along with more details at www.haas.uwf.edu/midsouth

If you would like more information or have questions, suggestions, or addresses of potential attendees, email Greg Martin at

gmartin@uwf.edu

SMA: Retail Strategy and Consumer Decision Research Seminar

5th Annual Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances (SMA) St. Petersburg, FL, November 12-16, 2002

A special topics in retailing seminar will be held once again to initiate the Society for Marketing Advances Annual Meeting to held November 12-16, 2001 in New Orleans, LA. Research papers and special
session topics in all areas related to retailing, patronage behavior, services and distribution are sought:

The key characteristics of the seminar are:
- an informal setting that maximizes interchange between the audience
and the presenter
- accepted papers will be considered for publication in a special
section of the Journal of Business Research
- cutting edge research topics with current research
- highly reputed keynote speakers
- outstanding paper awards
- presenters from around the world discussing retailing around the
world
- membership in the SMA

The seminar will be held in St. Petersburg at the Tradewinds hotel on
the Gulf of Mexico (see mkt.cba.cmich.edu/sma for details).

Topics:
1. Strategy Formulation and Implementation in Retail Organizations. Papers related to strategy formulation and/or implementation are invited. Submissions dealing with competitive positioning, industry
consolidation, information systems, negotiation strategies, third-party collaboration, category management and profitability analysis are strongly sought. Other topics of interest include non-store retailing,
pricing strategies, sales and employee issues, electronic commerce and global retailing strategies and prospects.

2. Consumer decision making: here is a non-exhaustive list of possible topics What are the retail cues to which consumers respond? What are the decision processes elaborated by consumers outside the store and
inside the store? What is the contribution of the store atmospherics to the retention of consumers? Can or should electronic commerce deliver both utilitarian and hedonic shopping value?

Deadline for Paper Submissions:
July 3, 2002

Special Sessions and Workshops:
Robert A. Robicheaux
Rrobiche@cba.ua.edu

Consumer Decision Track:
Jean-Charles Chebat
Jean-charles.chebat@hec.ca

Retail Management
Employee Behavior Track:
Barry Babin
barry.babin@usm.edu

1. Manuscripts must follow the style guidelines of the Journal of
Business Research.
2. Manuscripts should not exceed 20 pages total.
3. Please submit a 3x5 index card with the name(s) of the author(s)
and the address and telephone number of the contact person. 4.
Manuscripts will be double blind reviewed. Please do not identify
yourself on any page other than the title page.
5. Contact the Track Chairs if you have any questions or are uncertain
of the appropriate track for the paper.
6. Include an electronic version with your submission

SMA: 2002 Conference

The 2002 conference venue is the TradeWinds Resort on St. Pete Beach,
which offers miles of white, sandy beaches and breathtaking sunsets on
the Gulf of Mexico. Please consider submitting a paper or special
session proposal. The Call for Papers is included in the newsletter and
is also available directly at http://mkt.cba.cmich.edu/sma/cfp/cfp.htm.

Marketing Competitive Conduct and Antitrust Policy 

Research Workshop and Conference on Marketing Competitive Conduct and
        Antitrust Policy
           May 2-4, 2002, University of Notre Dame
           www.business.nd.edu/marketing_antitrust
                               
The University of Notre Dame in collaboration with the American
Antitrust Institute and the Journal of Public Policy & Marketing is
pleased to announce plans for a Research Workshop and Conference on
Marketing Competitive Conduct and Antitrust Policy, May 2 - 4, 2002 at
the Mendoza College of Business, University of Notre Dame in South Bend,
IN (located 90 miles east of Chicago and accessible by most major
airlines).  Conference and lodging costs in South Bend are very
reasonable, and the weather at this time of year is particularly
pleasant.

Research workshop and conference format: The workshop portion of the
program will include presentations by leading antitrust scholars,
policymakers, and practitioners as well as interactive brainstorming
sessions with participants for identifying important research topics
that intersect the fields of marketing and antitrust.  The conference
portion of the program will include invited presentations as well as
presentations of submitted papers or special sessions on marketing and
antitrust related topics.  Attendance will be limited to enhance the
workshop nature of the program.  A select number of submitted papers
(including new and prior published work) will be considered for
presentation in the conference portion of the event.

Target audience: The workshop and conference should be of interest to a
broad spectrum of scholars and doctoral students in marketing and other
disciplines who have an interest in topics that relate to competition.
In marketing, this includes those who study marketing strategy,
competitive response/decision making, inter-firm and marketing channel
relationships, retailing, consumer behavior and other topics that relate
to competition including approaches based in marketing science and other
methods of research.  Those scholars and doctoral students who have an
interest or who wish to learn more about the nature of antitrust as a
field of public policy, its relationship to marketing (and other
business disciplines), and the opportunity for conducting research that
fosters the utilization of marketing insights in antitrust policy should
attend.

Further information, registration and lodging materials. Please contact
the workshop and conference chair for information or access the Notre
Dame website http://www.business.nd.edu/marketing_antitrust

  Greg Gundlach (Gundlach.1@nd.edu)
  University of Notre Dame
  Mendoza College of Business
  P.O. Box 399, Notre Dame, IN 46556-0399

  Phone: (219) 631-5171
  FAX:   (219) 631-5255
  WEB:  www.business.nd.edu/marketing_antitrust

AMA: 2002 John A. Howard AMA Doctoral Dissertation Award

The American Marketing Association began recognizing excellent dissertations in 1960 by inviting top candidates to present their papers at the annual Marketing Educators Conference. In 1967, the process wasformalized with the establishment of the Doctoral Dissertation Awards.

The John A. Howard AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jag Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.

John Howard was the George E. Warren Professor Emeritus of Business atColumbia University. He was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.

Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, "John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he is always eager to learn, challenge, and innovate new concepts and perspectives."

Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between April 1, 2001 and March 31, 2002, are invited to enter the annual 2002 John A. Howard AMA Doctoral Award Competition. Graduates from doctoral programs in all over the world are invited to participate.

A team of judges will be appointed by the award Co-chairs, Christine Moorman and Abbie Griffin. A double-blind review procedure will be followed in evaluating submissions. Three evaluators will blind review each submission. Judges will review the works based on the following criteria:

- Quality of the dissertation contribution to theory and practice

- Originality and appropriateness of the research method

- Technical competence in the execution of the research

- Value of the findings in contributing to knowledge in marketing

Winners are notified in July and announced in the fall issue of the Marketing Educator. Winners will be honored and asked to present at an AMA Educators' Conference of the winning year.

Six copies of the dissertation summary must be mailed on or before April 15, 2002, along with a self-addressed stamped envelope that will be returned to acknowledge receipt of the submission. Send submissions to:

Christine Moorman

The Fuqua School of Business

Duke University

Box 901201

Durham, NC 27708-0120

The submission must be no more than 40 double-spaced pages in 12-point type; this limit is inclusive of all pages (e.g., text, references, figures, tables, and appendices). The manuscript guidelines for the Journal of Marketing or Journal of Marketing Research should be used as a style guide.

The submission should describe the research issues, propositions and/or formal hypotheses, research method and analysis, findings, limitations of the study, conclusions, the contributions of the study for theory and practice, and suggestions for future research. The design, methods, analysis, and findings should be present in enough detail and clarity to provide a theoretical grounding for the study and to establish substantial value for conducting the study.

Because the process will be double-blind, candidates making submissions should not include author names and schools on the paper itself. An accompanying letter should include all of the following information: author's name, telephone numbers, fax number, e-mail address, summer address and telephone number, the school awarding the degree, the date the degree was awarded or will be awarded, the name of the faculty member chairing the dissertation committee, and the candidate's current and future positions.

If you have questions about the competition, please contact co-chairs

Christine Moorman (919-660-7856; moorman@duke.edu) or Abbie Griffin

(217-244-8549; abbieg@uiuc.edu). Please send to 1 Towerview Place (not

Box 90120) if you are using express mail.

ANNOUNCEMENT - AMA: Services Marketing Consortium

Ninth Annual Services Marketing Consortium

Maastricht, Netherlands

June 26-27, 2002

The Services Marketing Special Interest Group (SERVSIG) of the American

Marketing Association and the University of Maastricht, are pleased to

announce the Ninth Annual Services Marketing Consortium. The Consortium,

which directly precedes the Frontiers in Services Conference, is

designed to help doctoral students and new faculty be productive in

their academic careers as teachers and researchers of services

marketing. By promoting a collegial atmosphere, the Consortium provides

a wonderful opportunity to interact with the field's leading scholars

and up-and-coming services marketing colleagues.

Sessions focusing on research bring world-renowned scholars together to

present their latest work on a particular topic, highlight important and

emerging streams of research within the services discipline, or discuss

present and future trends in services marketing research. Discussions

on developing one's own stream of research and the role of service

activity in an academic's career will also be included. Teaching

sessions feature award-winning faculty who share their experiences and

their ideas for teaching at the undergraduate, graduate, and executive

education levels.

This year's Consortium kicks off on Wednesday evening, June 26th (6:00

p.m.-8:45 p.m.). A full day of sessions is then planned for Thursday,

June 27th from (8:00 a.m.-5:00 p.m.). All sessions are planned for the

campus of Maastricht University. A tentative schedule for the program

will be made available at:

http://www.fdewb.unimaas.nl/marketing/frontiers/index_2.htm

For additional information about the Ninth Annual Services Marketing

Consortium contact Professor Kevin Gwinner via email

(kgwinner@ksu.edu) or telephone (785-532-2783) and Professor Raymond

Fisk via email (rfisk@uno.edu) or telephone (504-280-6160).

To register for the Consortium and/or to find out more information about

the Eleventh Annual Frontiers in Services Conference, please visit the

Frontiers web site:

http://www.fdewb.unimaas.nl/marketing/frontiers/index_2.htm

(Please note that the Consortium and Frontiers Conference each require a

separate registration.)

=================================================

"Ray" * Raymond P. Fisk * Professor and Chair of Marketing * Department

of Marketing * College of Business Administration * University of New

Orleans * New Orleans, LA 70148-1566 * Work Phone: (504) 280-6160 * Work

Fax: (504) 280-5443 * Home Phone: (504) 288-4740 * E-Mail: rfisk@uno.edu

* http://www.uno.edu/~coba/mktg/staff/fisk.html

5th International Conference on Electronic Commerce

 The Fifth International Conference on Electronic Commerce Research
           (ICECR-5)
        Montreal, Canada
      October 23-27, 2002
        http://tecom.cox.smu.edu/icecr5/
 
Conference web site: http://tecom.cox.smu.edu/icecr5
Conference email: icecr5@crt.umontreal.ca

2002 ANZMAC Conference

The Annual Conference of the Australian and New Zealand Marketing
Academy will be held in Melbourne, Victoria, Australia, on December 2
- 4, preceded by the Doctoral Colloquium on November 30 - December 1,
2002.

Papers are invited, which should comply with the SUBMISSION DETAILS on
the conference website, no later than June 30, 2002.

http://www.deakin.edu.au/anzmac/

Electronic inquiries and submissions may be made to:

anzmac2002@deakin.edu.au

The Conference Co-Chairs are Robin Shaw and Stewart Adam, from Deakin
University.

Robin N Shaw, PhD (Cornell)
Professor and Chair of Marketing
Bowater School of Management and Marketing
Associate Dean (Research)
Faculty of Business and Law
Deakin University
221 Burwood Highway
Burwood Victoria 3125
Australia
Telephone: +61 3 9244 6004
Facsimile: +61 3 9251 7083
Email: rshaw@deakin.edu.au

JSM: Statistics in Marketing student awards

     Student Awards Program
      Section for Statistics in Marketing
        American Statistical Association
 &