DocSIG Board of Directors

Don Cook - DocSIG President 1997-1998

Assistant professor of marketing at The University of New Mexico.  Degrees include a Ph.D. in marketing from Virginia Tech where the research focus was on electronic commerce, and an MBA and JD from the University of Arkansas. Pre-PhD, practiced law with emphasis on appellate practice. Admitted to the bar in Arkansas, Federal District Courts in Arkansas and the Northern District of Oklahoma, the Eighth Circuit Court of Appeals, and United States Supreme Court. While in the doctoral program he became the first Virginia Tech Congressional Fellow and served as a Legislative Assistant for Congressman Rick Boucher, a founder of the Internet Caucus. His research focuses on electronic commerce and legal issues within the marketing discipline. His work (including work with co-authors) has been published in both marketing legal publications including the Journal of Public Policy and Marketing, Journal of Business Research, Journal of Consumer Marketing and the Journal of Law and Commerce.
 

Lisa Klein - DocSIG President 1996-1997

Lisa is an assistant professor at the Jones Graduate School of Management at Rice University. She earned her DBA from the Harvard Business School. Lisa also has an MBA from Harvard (with highest honors) and a BA in Economics (summa cum laude) from Yale University. Her primary research interest is in the area of consumer behavior in interactive environments, focusing on changes in consumer information search, learning and decision-making that result from increases in user control on computer-mediated environments.
 

Deanne is a Visiting Scholar with the IC ² Institute at The University of Texas at Austin. Deanne served as Chair-Elect of DocSIG from 2004-2006 while she was a doctoral student at The University of Texas at Arlington. She helped coordinate and run several events including the summer symposiums and the Winter AMA Mentors’ Breakfast. Her primary research interests are in Services and Retailing Marketing. Prior to receiving her Ph.D. she received her Bachelors degree from Grinnell College and her MBA and MS in Marketing Research from The University of Texas at Arlington. She had also held various positions in the financial and marketing research industries.  

Angeline Close embraces consumer research in the areas of the Internet and event marketing. Specifically, her expertise is in the areas of how Internet and event-based communication/promotion impact affect and behavior. This research encompasses contexts including electronic services, e-tail, health care, and holiday/leisure sectors. Her research ties marketing theories with implications for consumers, society, or consumer-focused business practice. Her works appear in the Journal of Advertising Research, Advances in Consumer Research, and Marketing Health Services.

Prior to joining the faculty of UNLV, she studied at the University of Georgia 's Terry College of Business. Throughout the years spent at UGA, she worked at the House of Representatives in Washington, D.C. and studied abroad in Madrid, Spain, and Avignon, France. Angeline teaches marketing courses including Marketing Management, Advertising/Integrated Marketing Communications, International Marketing, Marketing Research, Marketing Planning, and Personal Selling/Sales Promotions. She ties in current research and practice to the classroom, to share the newest ideas with students and to show them the importance of research. Angeline served as Vice President of Research for DocSIG from 2004-2006 and provided the Who Went Where and Salary Survey. She has worked as a marketing research consultant for a grocer and as an internet marketing consultant for an electronics retailer. She has also contributed research projects to Coca-Cola, The New Media Institute, Dodge, and Ford.Outside of the classroom, she stays active via USTA tennis, travel, and the outdoors.

Jody Crosno is a Visiting Assistant Professor at West Virginia University.  Jody served as the Chair of DocSIG from 2004 through 2006 while she was a doctoral student at the University of Kentucky.  Prior to attending UK, she taught management and business communication at Ohio University and conducted marketing research for the Small Business Development Center of Southeastern Ohio.  Her primary research interests include channels of distribution and interfirm relationships.

Julie is an Assistant Professor of Marketing at the E. J. Ourso College of Business at Louisiana State University, Baton Rouge, LA.   Julie served as Treasurer of DocSIG from 2002-2004 while she was a doctoral student at Texas A&M University, College Station, TX. While she didn’t handle much money as the DocSIG treasurer (which is why that position no longer exists!), she was responsible for collecting and analyzing the data for the “Who Went Where” Survey and organizing the Mentors’ Breakfast at the Winter AMA meetings. Julie’s primary research areas are emotional consumption experiences and online communities, and her main hobby (at least in the fall semester) is attending LSU football games. Geaux Tigers!

Scott D. Swain, Boston University

Scott is an assistant professor of marketing at Boston University. He acted as DocSIG Secretary from 2000 to 2002. He holds a PhD and an MBA from the University of South Carolina, a BS in Electrical Engineering from Clemson University, and a BS in Physics from Francis Marion University. Professor Swain also served in the United States Navy (submarines). His research focuses on the intersection of judgment and decision-making and methodology. Substantive areas of interest include measuring non-conscious bases of preference in product design, order effects in measuring brand evaluation; psycholinguistic analysis of survey responses, mental accounting of payment mechanisms, and archetypal analysis. Scott's research has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, various trade and media publications, and the proceedings of the Association of Consumer Research, Society for Consumer Psychology, American Marketing Association, Society for Marketing Advances, and the Academy of Business Disciplines.